At Itzy Ritzy, I lead packaging and brand design across multiple product categories, managing projects from concept through production. I develop primary and secondary packaging systems that align with brand strategy while meeting retail, regulatory, and operational requirements. My role includes building and refining dielines, preparing press-ready artwork, reviewing color proofs, collaborating with product development and operations, and partnering directly with printers and overseas vendors to ensure production accuracy, cost efficiency, and on-time delivery. I help maintain brand cohesion across a growing portfolio while continuously improving packaging clarity, functionality, and user experience.